In 2014 I was approached by luxury British brand Sunspel to create a one-off publication that would communicate the label’s creative direction under a new artistic director. The editorial was driven by the values of craft, community and nature. I worked alongside the design agency A Practice for Everyday Life on the look and feel of the journal, which was distributed in over fifteen global points of sale including Dover Street Market New York and the brand’s newest store in Melbourne, Australia.
Burberry Art of the Trench
Between 2011-2013 I worked with Burberry to develop content for their social networking site artofthetrench.com. The website is fully integrated with social networking and looks to celebrate the iconic Burberry trench coat and the people who wear it. The platform has been used to introduce the brand into new territories such as India, Brazil and Chicago and mark the opening of new stores in those locations through out of home advertising and at in-store events.
Working with the marketing team and a local street style photographer, I spent ten days in seven major cities directing the shoots, which all took place on the streets of Delhi, Mumbai, São Paulo, Rio de Janeiro, Brasília and Chicago.
In 2009 I co-founded b Magazine with Jason Hughes for London's cult bSTORE. Art directed by Christopher Colville-Walker, the magazine served as an antidote to the over-saturation of information on the market, which had led to a dilution of intelligent and informed journalism. The title was published twice a year with a focus on independent design and culture. Across six issues, the magazine featured a roster of talents from Christophe Lemaire and BLESS to Shona Heath, Martino Gamper and Clio Barnard.
The magazine closed along with the label bStore in 2012.
Established in 2012, Archivist exists as a counterpoint to the traditional fashion magazine. Standing outside of the cyclical nature of the industry, Archivist is a reference journal for fashion, design and photography enthusiasts, academics and future practitioners.
Archivist carries no advertising or selling messages and is not defined by format or season, preferring to showcase designers’ archives, important personal collections and new emerging talent.
To date activities include publishing and the delivery of seminars and lectures at a range of academic institutions and galleries. In March 2015, Archivist was the only printed matter to be nominated in the Fashion category at the Design Museum’s Designs of the Year awards.
“Archivist does not sell clothing, and it especially does not sell the new. What will unfold over the coming
issues will be the different ways the past can be retrieved and celebrated and how various the ways are.”- Judith Clark,
Professor of Fashion and Museology London College of Fashion
“The editorial policy rests on the fact that these clothes are not for sale, shifting the assumptions of what a “fashion magazine” should do and who it will serve. It is designed to showcase the photographer’s work at its most austere. It offers an untouched and purist focus on the clothes in front of the lens.” - Dr. Shaun Cole, Course Director for MA History and Culture of Fashion and MA Fashion Curation at London College of Fashion
Archivist is distributed internationally in key book stores and galleries across Amsterdam, Antwerp, Berlin, Copenhagen, Florence, London, New York, Norway, Paris, Stockholm, Taipei,
Tokyo and Warsaw via a distributor of independent publications on art, photography, design, illustration, theory and writing.
A New Way of Seeing
I have co-edited a book with PATTERNITY that was published by Conran Octopus in September 2015. PATTERNITY: A New Way of Seeing teaches us to look beyond the mundane forms that we see every day to find inspiration in the hidden patterns that often pass us by. From fashion, art and design to the natural world and science, the book is a unique collection of photography and writing aimed to inspire readers to view the world in an entirely different way. From the microscopic spiraling shells in a grain of sand to the swirling constellations of an entire galaxy, patterns have the power to unite us all.
In conversation with MACHINE-A boutique founder and buying director Stavros Karelis and stylist and MACHINE-A fashion director Anna Trevelyan in February 2016
In conversation with Suburbia (Lee Swillingham and Stuart Spalding) June 2016
BFC Creative Pattern Cutting seminar, April 2016